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Author
Language
English
Formats
Description
An award-winning scholar and teacher whose work has been featured in the New York Times, Wall Street Journal, and other top publications, Jonah Berger is widely recognized as a marketing expert. In Contagious, Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
Author
Publisher
Headline Home, an imprint of Headline Publishing Group
Pub. Date
2023.
Language
English
Description
With the recent cost of living crisis, we are all looking for ways to cut bills and save money. Ann Russell, who is best known as "TikTok's Auntie", has lived much of her life on a tight budget, and since energy bills first started rising, has been answering fan's questions not just about cleaning but about all kinds of ways to economise. Following on from her first book, How To Clean Everything, in How To Save Money Ann will share her advice on the...
Author
Publisher
Annick Press
Pub. Date
[2019]
Language
English
Description
"Our cellphones, our clothes, our food: All are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In Follow Your Stuff, award-winning children's author Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex journey of ordinary goods, from production right to our...
Author
Publisher
HarperAudio
Pub. Date
2016
Edition
Unabridged
Language
English
Description
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles,...
Author
Publisher
Ascent Audio
Pub. Date
2007
Edition
Unabridged
Language
English
Description
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of...
Author
Publisher
Hachette Book Group
Pub. Date
[2022]
Edition
Unabridged.
Language
English
Description
A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.
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