Catalog Search Results
Author
Language
English
Formats
Description
An award-winning scholar and teacher whose work has been featured in the New York Times, Wall Street Journal, and other top publications, Jonah Berger is widely recognized as a marketing expert. In Contagious, Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
Author
Publisher
Crown Business
Pub. Date
[2014]
Edition
First edition.
Language
English
Description
"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every...
Author
Language
English
Formats
Description
"The New York Times bestselling author of Give and Take examines how people can champion new ideas--and how leaders can encourage originality in their organizations. With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation's most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective...
Similar Searches
These searches are similar to the search you tried. Would you like to try one of these instead?
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request