I. The problem: how did we get here?
Moving out of the Dark Ages
Why is marketing antiquated?
II. Getting ready for big data marketing
Definitions of the real world of big data marketing
Meet the modern marketing department (Michelangelo meets Einstein)
III. The five steps to data-driven marketing and big data insights
Step one: get smart, get strategic
Step two: tear down the silos
Step three: untangle the data hairball
Step four: make metrics your mantra
Step five: process is the new black
IV. Realizing the value of big data marketing
Drive value through relevant marketing
The bright, enlightened world of customer experience.